Emmanuel Macron vows to fiercely defend keeping popular Netflix series in Paris

Netflix’s popular series “Emily in Paris” delivered a twist at the close of its fourth season, revealing the protagonist's impending move to Rome, much to the astonishment of its audience. This unexpected narrative shift has even prompted French President Emmanuel Macron to enter the fray, declaring that France will ardently strive to keep the show anchored in Paris. "Emily in Paris in Rome doesn’t make sense,” he remarked to Variety in an interview published on Wednesday.

The show follows the adventures of Emily Cooper, a young American marketing executive portrayed by Lily Collins, who relocates from Chicago to Paris for work, immersing herself in the charms of the city. The series, a consistent top performer on Netflix, was renewed for a fifth season, with its creator Darren Star revealing that Emily will now extend her presence to Rome.

In response to Macron's remarks, Rome's mayor Roberto Gualtieri offered a playful retort on social media, stating: “Dear Emmanuel Macron, don’t worry: Emily is thriving in Rome. Affairs of the heart are uncontrollable: let her decide.” Gualtieri further commented to The Hollywood Reporter Roma, questioning whether Macron might have more urgent concerns to address.

Gualtieri expressed skepticism, hoping Macron's comments were made in jest, noting that a company like Netflix operates independently of political influence or governmental edicts. Macron, however, has long been linked to the show. His spouse, Brigitte, made a guest appearance in the fourth season, with Emily encountering her in a café and requesting a selfie. Within the show's fictional world, Brigitte also shares one of Emily’s social media musings about the French word for vagina.

Reflecting on his wife’s cameo, Macron expressed pride and stated it was a positive gesture for France’s image. “Emily in Paris” is highly favorable for France’s appeal, he mentioned, considering it beneficial for his own ventures as well.

Despite some criticism from French audiences for perpetuating Parisian stereotypes while ignoring urban challenges, the series has significantly boosted tourism, according to a study by France’s national film center. The research indicated that about 10% of tourists were motivated to visit France after witnessing a particular film or series, with “Emily in Paris” being the catalyst in 38% of those cases.

Yet, Macron, regardless of his wife’s involvement and the show's influence on tourism, has no intention of appearing himself. "I’m less attractive than Brigitte," he quipped to Variety.